At Coolblue, we do anything for a smile. To do this, we focus on 2 goals: being an example company in customer-centric entrepreneurship and adding value. To achieve these goals, we carefully examine per product type what the customer needs and arrange our product journeys to facilitate this.
The most customer-centric product journey
From giving advice on a purchase to delivering an order, all our Coolbluers work hard to make the difference. That is why we have created product journeys from A to Z for our almost 1,000 product categories that make the customer happy. We show how we do this in 3 examples: the product journeys for washing machines, televisions, and laptops.
Washing machines
Customers usually buy a new washing machine because their current appliance broke down or because they want an energy-efficient one. Because it is difficult to transport such a heavy appliance themselves, we offer our delivery service. The washing machine is delivered in a time slot of their choosing, even in the evening. And if customers want us to, we also install it where they want it. Even if this is on the fourth floor or in the basement. Our delivery drivers also bring accessories from our own BlueBuilt brand. Customers can instantly buy these during the delivery.
Our delivery drivers take the old appliance back with them. We recycle and refurbish them, so we can make other people happy with them. This way, we not only try to do things a little bit better every day, but also a little bit greener.
Additionally, we offer washing machine subscriptions. We deliver the energy-efficient washing machine to the customer. If it breaks down, we repair or replace the washing machine within 48 hours.
Televisions
We help customers find the television that suits them. With our product filter and advice articles, we help them determine the best image quality and find matching accessories, such as a soundbar. In our app, they can virtually place TVs in their living rooms through augmented reality. This allows them to instantly see whether the television suits the place they have in mind.
In our stores, customers can compare our large assortment of televisions with their own eyes. Our television experts are ready to give advice about the various models. Customers can book an advice appointment via our website or simply drop in without appointment. And during delivery, our delivery drivers will mount the new TV to the wall if the customer wants us to.
Laptops
Customers usually start browsing for a new laptop once their current laptop is becoming slower. Our experts are happy to tell them everything there is to know about the different models and specifications. They do this via advice articles on our website and in our app, but customers can also visit one of our stores for personal advice. This way, customers can easily find a laptop that matches their use case and needs.
To make sure that our customers can find the right laptop, our experts determine every day what customers really want and need. Based on this customer data, we commission manufacturers to build laptops. These laptops have exactly what customers need and are sold exclusively at Coolblue.
Coolblue Energy
Coolblue Energie is our energy saving company. We help customers save energy through full-service energy installations and energy contracts that provide our customers with green energy and gas, as well as a discount on energy-efficient products at all times.
Energy contracts
Discount on energy-efficient products
Coolblue Energy customers always get a discount on energy-efficient products at Coolblue. They'll save on a new washing machine or smart plug, but also save on their energy bill.
Dynamic Hourly Rates
With a dynamic energy contract, we offer customers an electricity price per hour. Electricity prices are lower or even negative when there is a surplus of wind or solar energy. By stimulating energy consumption when this happens, we reduce the energy bill and green energy is used more.
Free Washing
With a dynamic energy contract from Coolblue Energy and a suitable washing machine, customers always wash for free between 12:00 and 15:00. During the day, there is often a large supply or even a surplus of green energy. With Free Washing, we make it easy and attractive to adjust power consumption to these moments.
Energy installations
In addition to green electricity and gas, Coolblue Energy also supplies total solutions for solar panels, charging stations, heat pumps, and split air conditioners to our customers' homes. For example, customers with installed solar panels and a charging station can charge their electric car for free with their own generated energy.
Smart Charging
We also offer Smart Charging to customers where Coolblue Energy installed a charging station. With this, customers control their charging station via our app according to a set charging schedule. This way, they can easily benefit from low electricity prices or self-generated energy.
Business customer journeys
We build different customer journeys to help our business customers.
Freelancers and small companies
Freelancers and small companies can quickly and easily order the products they need to make their customers happy, like a laptop, phone, or tablet. We help them make their decision via our website and the Coolblue App, with our Coolblue's Choice label, via our customer service, and in our stores. Of course, we are happy to help them with their administration as well. Freelancers order with their company name, can see prices excluding VAT on our website, and can easily download their invoices for their tax declaration. Hundreds of thousands of freelancers have already placed their order at Coolblue.
Business solutions
Coolblue Business also offers other solutions for companies. Companies can help their employees get the right equipment with our Home Office Store, we offer our Belgian customers a practical solution for their Cafeteria Plan, and we have complete IT solutions like Mobile Device Management. This lightens the load on the IT department of our customers, and makes them happy.
