The most customer-centric product journey
From giving advice on a purchase to delivering an order, all our Coolbluers work hard to make the difference. That is why we have created product journeys from A to Z for our almost 1,000 product categories that make the customer happy. We show how we do this in 3 examples: the product journeys for washing machines, televisions, and laptops.
Washing machines
Customers usually buy a new washing machine because their current appliance broke down or because they want an energy-efficient one. Because it is difficult to transport such a heavy appliance themselves, we offer our delivery service. The washing machine is delivered in a time slot of their choosing, even in the evening. And if customers want us to, we also install it where they want it. Even if this is on the fourth floor or in the basement. Our delivery drivers also bring accessories from our own BlueBuilt brand. Customers can instantly buy these during the delivery.
Our delivery drivers take the old appliance back with them. We recycle and refurbish them, so we can make other people happy with them. This way, we not only try to do things a little bit better every day, but also a little bit greener.
Additionally, we offer washing machine subscriptions. We deliver the energy-efficient washing machine to the customer. If it breaks down, we repair or replace the washing machine within 48 hours.
Televisions
We help customers find the television that suits them. With our app, they can virtually place TVs in their living rooms through augmented reality. This allows them to instantly see whether the television suits the place they have in mind. With our product filter and advice articles, we help them determine the best image quality and find matching accessories, such as a soundbar.
In our stores, customers compare our large assortment of televisions.Our television experts are ready to give advice about the various models. Customers can book an advice appointment via our website or simply drop in without appointment. And during delivery, our delivery drivers will mount the new TV to the wall if the customer wants us to.
Laptops
Customers usually start browsing for a new laptop once their current laptop is becoming slower. Our experts are happy to tell them everything there is to know about the different models and specifications. This way, customers can easily find a laptop that matches their use case and needs.
To make sure that our customers can find the right laptop, our experts determine every day what customers really want and need. Based on this customer data, we commission manufacturers to build laptops. These laptops have exactly what customers need and are sold exclusively at Coolblue.
Coolblue Business
At Coolblue Business, we help business customers with all their needs: from laptops and printers to office furnishing. Freelancers and small companies can easily manage everything online in their own environment. They see prices without VAT and order on credit. For medium-sized and large businesses, our account managers are happy to help with advice and custom quotes. They additionally place orders via their own purchasing portal. Our large business customers can also use Mobile Device Management. This allows them to install, manage, and secure all devices within their company. And to everyone applies: ordered today, delivered tomorrow for free. Both at home and at the office.
