Coolblue culture
Coolblue has a unique entrepreneurial culture. It is what Coolbluers create together, what connects us, and what we preserve together. This culture is rooted in our 4 core values: Unconventional, Friends, Go for it, and Flexible. They are of such importance to us, that we have even written them on our walls. We celebrate new Coolbluers by giving them a ‘Welcome to Coolblue’ package and ensure that they all know our core values from the start during our Paint-it-Blue Day.
Coolblue events
In 2024, we had friendly contests, such as the competition for the Best Coolblue Store 2024 award. The award ceremonies were even bigger than the year before, at special locations in the Netherlands, Belgium, and Germany. We organized a soccer tournament at the KNVB campus for our delivery drivers and hosted multiple online and offline events for our Customer Service, who mostly work from home. We celebrated together during the office party and rolled through the mud with 633 Coolbluers during Mud Masters and Strong Viking in our 3 countries. And together, we gave 284 mothers a tour of our office and amazed 1,111 mini-Coolbluers during our annual Sinterklaas Adventure.
Coolblue careers
We believe in careers rather than jobs. We strongly emphasize training and encourage Coolbluers to take the next step in their career with us. To help them, we offer various educational opportunities and (online) training courses.
Careers website
We have an internal website where Coolbluers can find all available internal vacancies to take the next step in their career. We highlight new vacancies through a weekly next-step email, allowing Coolbluers to find their next challenge.
Coolblue education
An important part of our culture is that we want Coolbluers to do a little bit better every day. For this reason, we offer additional education and training courses at our various internal institutes.
Suniversity
At our Suniversity, we help Coolbluers take the next step in their career. Here, we train them to become certified solar panel and charging station installers. Both courses are taught by Coolbluers and take place at our training institute and in the field. For 2025, we will look into how we can provide training courses for the installation of our expanding assortment, such as heat pumps and split air conditioners.
Coolblue University
Through our Coolblue University, we offer training courses, e-learning modules, internal internships, and more. They are all aimed at various target groups within Coolblue and taught by internal and external trainers. In 2024, we set up an extensive training program regarding AI. It is geared towards the needs of various user groups, such as managers, communication experts, and analysts. It offers AI tips and tricks, all so they can do a little bit better every day.
Schuurschool
At the Schuurschool, students get a 2-year training at secondary vocational level. Here, we teach them everything there is to know about logistical processes.
Work locations
We make a constant effort to ensure that our work locations meet the needs of our Coolbluers. For example, our Package Park is outfitted with various machines that help maximize human impact where it is truly necessary. In 2024, we refurbished 1 depot in Utrecht, the Netherlands, and opened 2 new depots in Germany, in Hamm and Kelsterbach. We also worked on our offices. For example, we completely renewed and optimized our office in Berchem, Belgium. It is now modernized and has multiple new meeting rooms. At our Rotterdam office, we refurbished our entrance with a big smile and created a dedicated office space and meeting room for Coolbluers focusing on exclusive brands.
