Coolblue culture
Coolblue has a unique entrepreneurial culture. It is what Coolbluers create together, what connects us, and what we preserve together. This culture is rooted in our 4 core values: Unconventional, Friends, Go for it, and Flexible. They are of such importance to us, that we have even written them on our walls. We celebrate new Coolbluers by giving them a ‘Welcome to Coolblue’ package and ensure that they all know our core values from the start during our Paint-it-Blue Day.
Coolblue events
Throughout 2025, we organized a variety of events for our Coolbluers. For example, we organized the Store Contest in our 3 countries and the Category Team Contest. In both contests, teams competed to be crowned the Best of 2025 and earn prizes for the entire team. More than 500 of our Dutch, Belgian, and German delivery drivers joined us at the KNVB Campus for a soccer tournament of epic proportions. We organized Germany’s first very own party: a superheroes-themed party at 3 locations. And we amazed 1,111 mini-Coolbluers during our annual online Sinterklaas adventure.
25th birthday
In 2025, we celebrated 25 years of Coolblue in true Coolblue fashion. We painted amusement park Duinrell blue and welcomed over 4,000 Coolbluers and their family members to our birthday party. Rather than treating everyone to a standard birthday cake, we gave every Coolbluer the means to bake their own favorite cake with our unconventional Christmas package.
Coolblue careers
We believe in careers rather than jobs. We strongly emphasize training and encourage Coolbluers to take the next step in their career with us. To help them, we offer various educational opportunities and (online) training courses.
Careers growth
We have an internal website where Coolbluers can find all available internal vacancies to take the next step in their career. To facilitate career growth even more, we have started a pilot in which we map existing career paths within Coolblue and actively approach potential internal candidates for next-step vacancies. We match them based on their current skill set and growth potential, and help them develop the necessary skills to confidently take their next career step.
Coolblue University
Through our Coolblue University, we offer training courses, e-learning modules, internal internships, and more. They are all aimed at various target groups within Coolblue and taught by internal and external trainers. In 2025, we reviewed our onboarding, which helps new Coolbluers get to know Coolblue even more quickly and efficiently. We also revamped our leadership training courses, which teach new managers at Coolblue, whether they are experienced or freshly starting, about how to provide leadership according to Coolblue’s core values.
AI skills
To ensure we make the most of AI, we actively help Coolbluers grow along with the rapidly succeeding developments. They have access to our internal tooling and follow our extensive training program. It is geared towards the needs of various user groups, such as managers, communication experts, and analysts. With it, we offer tips, tricks, and best practices, so all Coolbluers can do their work a little bit better every day.
Internationalization
We also focus on international collaboration, especially now that we are consistently expanding in Germany. In our ‘Germany for non-Germans’ course, we explain significant differences in order to create a basis of mutual understanding between colleagues, and between Coolbluers and vendors.
Schuurschool
At the Schuurschool, we educate students during a 2-year training at secondary vocational level. Here, we teach them everything there is to know about logistical processes, both in theory and in practice.
Work locations
We make a constant effort to ensure that our work locations meet the needs of our Coolbluers. For example, we refurbished our Rotterdam office. With a new layout, a large variety of newly added meeting spots, and themed meeting rooms, it now flexibly supports hybrid working at the office. And as we expand further into Germany, we ensure that every newly opened store and depot has that distinct Coolblue touch to it. This way, we offer a consistent experience to both our customers and our Coolbluers, regardless of where they are.
