Go Green starts with us
Eco-friendliness is a priority in every part of our organization. It starts at our Package Park, an 88,000m2 warehouse that was fully solar powered in 2025 thanks to its solar roof.
Over the last years, we have invested heavily in machines that pack products exactly to size. Almost all products receive either custom-made packaging from one of these machines or no additional packaging at all. This way we have succeeded in significantly reducing our cardboard usage even though the number of products that we sell has significantly increased. Since the initial implementation in 2021, we have reduced our cardboard consumption by over 1,000,000 kilograms per year in total.
Thanks to the tailored packaging or lack of additional packaging, our products take up less space. This allows us to fit products more efficiently into our delivery bikes and vans, so fewer transport vehicles are necessary to transport them. To our stores alone, we shipped 314,000 pick up orders for our customers without additional packaging in 2025.
We actively work on reducing CO₂ emissions in our deliveries. In 2025, we delivered orders by bike in and around cities across the Netherlands, Belgium, and Germany. We also continuously research and implement ways to lower emissions of motorized vehicles and have a primary focus on electrifying our fleet. At the end of 2024, the legislation we needed to move further with our electrification plans were announced.
Since then, we have been investing in our infrastructure for electric charging. We even relocated our depot from Amsterdam to Almere for this, because this required more net capacity than the old location could offer. We have placed a significant order of electric vehicles, of which the first 4 arrived in 2025. By the end of Q1 2026 we will have added 48 more vehicles, which will make our Dutch fleet over 25% electric. And we are making an effort to further increase the number of electric vehicles in our fleet.
Coolblue Energy
To truly make a big impact, we have to look beyond just our own footprint. This is why we help customers reduce their energy consumption through Coolblue Energy. We supply customers with green electricity and gas, and always offer them a discount on energy‑efficient products such as washing machines, smart plugs, and smart lights. In addition to green electricity and gas, we also provide home solutions for solar panels, charging stations, heat pumps, and split air conditioners. For instance, when we install both solar panels and a charging station for a customer, they can charge their electric car using the energy they generate themselves, effectively driving on their own solar power.
Free Washing and Drying
We launched Free Washing in 2024, through which we allow customers to do their laundry for free every day between 12:00 and 15:00. Between these hours, an abundance of green energy is available. By stimulating consumption when this happens, we help customers lower their energy bill and simultaneously lower the amount of non-renewable energy required. In 2025, we added Free Drying to this proposition and expanded it with more compatible appliances. Now, customers can always wash and dry their laundry for free between 12:00 and 15:00, regardless of the type of energy contract they have with us. All they need is a Coolblue Energy contract and compatible appliances.
Extending the product journey
We view the end of a product’s life cycle as an essential part of the customer journey. At this stage, the product has to be taken care of properly in order to start a new life cycle. So when we deliver a new household appliance, we take the old one back with us if the customer wants us to. In 2025, we collected 21,000 tonnes of appliances this way. We make sure these appliances are put to the best possible use. We refurbished 20,317 white goods in-house, giving them a second life. The remainder was either refurbished externally or sent for high‑quality recycling.
We also offer White Goods as a Service (WaaS). With WaaS, customers use energy‑efficient appliances via a monthly subscription instead of owning them. Coolblue takes care of installation, maintenance, and repairs. When a subscription ends, we collect the appliance, refurbish it where needed and possible, and put it back into circulation for a new customer. This extends the useful life of our products, keeps high‑quality appliances in use for as long as possible, and reduces waste. At the same time, White Goods as a Service makes energy-efficient appliances more accessible to households because of the low monthly price, helping them lower both their energy consumption and their energy bills.
Our efforts do not stop at white goods. In 2025, we refurbished over 3,000 smartphones in-house, a 48% increase compared to last year. We offer a 2‑year warranty on these devices, extending their useful life as much as we can. On top of this, we achieved a record number of phone trade-ins: over 19,000 customers handed us their old phone when buying a new one and received a payout for their device. This keeps valuable materials in circulation and prevents usable phones from ending up in a drawer.
Our extensive infrastructure makes us uniquely suited to do even more in the circular economy of electronics. We are working on increasing our efforts further in the coming years.
