Coolblue achieves record turnover of 1.5 billion euros

Retailer expands the number of stores to the 16 largest cities in the Netherlands and Belgium


Today, Coolblue announces its annual figures for 2019. Thanks to investments in its own infrastructure, such as in 4 new stores, CoolblueBikes, and the installation of washing machines, televisions, and solar panels, the retailer achieved a record turnover of almost 1.5 billion euros. That is 130 million euros more than in 2018. In that same period, the operating profit (EBITDA) increased to a record high of 34.5 million euros (+28%). Most importantly, however, Coolblue achieved all of this by once again making very many customers happy (NPS = 68).

Read the full report.

In the year in which Coolblue celebrated its 20th anniversary, the retailer invested heavily in its own infrastructure. Customers in Tilburg, Haarlem, Arnhem, and Ghent gained a Coolblue Store. On top of that, Coolblue started selling and installing solar panels, making deliveries using 100% electric vans, and offering white goods subscriptions. The own delivery service CoolblueBikes was also expanded to 5 more cities last year. Today, 80% of the packages in the 12 major cities in the Netherlands and Belgium are delivered by bike.

This year, Coolblue will continue to invest in its own infrastructure. Pieter Zwart, Coolblue Founder, elaborates: “In 2020, we will invest in our own infrastructure even more. We will greatly expand our delivery service at home. And expand to the 16 largest cities in the Netherlands and Belgium with new stores. As a result, we also place maximum emphasis on our own delivery service CoolblueBikes and we will triple the number of packages. In 2020, real Coolbluers will bike no less than 1 million times to our customers with a smile. 2019 was great and 2020 is going to be even better. And I want to thank our customers and all 4,500 Coolbluers very much for that!”

2019 in short

The revenue increases by 130 million to 1.5 billion euros

The operating profit increases to 34.5 million euros

The NPS - Net Promoter Score or most important indicator of customer satisfaction: 68

About Coolblue

Coolblue is the most customer-centric company in the Netherlands, Belgium, and Germany (with a Net Promoter Score of 68). The online retailer has its own infrastructure with its own customer service, own delivery service, own installation service, own repair service, and own physical stores. In 2019, Coolblue achieved a turnover of 1.5 billion euros.