Coolblue achieves record turnover of 2.3 billion


Today, Coolblue announces its annual figures for 2021. The e-commerce company achieved a record turnover of 2.3 billion euros, which is 348 million euros more than in 2020. Due to investments in the growth in Germany, the launch of Coolblue Energy, and further automation of the Tilburg warehouse, the operating profit (adjusted EBITDA) for 2021 was 91 million euros. Most of all, these results were achieved by again making very many customers happy (NPS = 67).

View the entire yearbook.

Growth in Germany
In 2021, Coolblue grew strongly in Germany. In North Rhine-Westphalia, the e-commerce company significantly expanded its own delivery services CoolblueDelivers and CoolblueBikes. Additionally, the first German Coolblue store was opened in Dusseldorf.

Warehouse of the future
With new machines to process and pack small products, Coolblue successfully continued to automate the Tilburg warehouse last year. This made the warehouse, powered with solar energy generated by its own solar roof, even more efficient, ergonomic, and safe. As a result, it does not use a shred of packaging material more than necessary.

Expansion of stores and bike delivery network
In 2021, Coolblue further expanded its own infrastructure in the Netherlands, Belgium, and Germany. 6 stores were opened, in Almere, Nijmegen, Rotterdam Alexandrium, Kuurne, Antwerp, and Dusseldorf. The bike delivery network was also rolled out further: by now, up to 90% of all small orders in and around the largest cities are delivered to the customer by bike.

Coolblue Energy
Additionally, the e-commerce company invested heavily in supplying Dutch solar and wind energy and CO2-compensated gas. Currently, Coolblue Energy helps over 64,000 Dutch customers save energy. Coolblue Energy customers receive, among other things, exclusive discounts on solar panels, charging stations, and energy-saving products. 

Outlook 2022
Pieter Zwart, Coolblue Founder, explains: “2022 is going to be the best Coolblue year ever. We’ll continue to grow with Coolblue Energy. We’re going to make a hundred thousand customers in the Netherlands happy by helping them save energy. We’re also going to expand our bike and delivery network in the Netherlands, Belgium, and Germany. And we’re opening new stores, in Groningen, Den Bosch, Essen in Germany, and at least one in Belgium. In our warehouse, we’ll continue to invest in the future with smart box and bag machines. They do no not only allow us to make more customers happy, but also significantly reduce our CO2 footprint. In Germany, we’ll keep on growing. In 2025, we want to achieve a turnover of 1 billion euros. In short: 2021 was good, but 2022 is going to be even better. And for this, I want to thank our customers and all 7,200 Coolbluers very much. Thank you!”

Results 2021

  • Record turnover: 2.3 billion euros (+18%)
  • Operating result (adjusted EBITDA): 91 million euros
  • Customer satisfaction (NPS): 67
About Coolblue

Coolblue is a rapidly growing e-commerce company in the Netherlands, Belgium, and Germany. It has its own customer service, own delivery service, own installation service, own repair service, and own physical stores. In 2021, Coolblue achieved a turnover of 2.3 billion euros with an NPS of 67 and an operating result (adjusted EBITDA) of 91 million euros.

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