Coolblue opens first store in Germany

Online retailer will open 6 stores in the Netherlands, Belgium, and Germany this year


By the end of this year, Coolblue will open its first store in Germany. On top of that, the online retailer will open another 5 in Belgium in the Netherlands. This will bring the total number of Coolblue stores to at least 20 by the end of this year.

At the end of the year, Coolblue will open its first store in Germany. Customers will be able to try out over 1,000 products on the 2,600m2 surface area and visit the store for advice, repairs, or to pick up their order. The first German Coolblue store will open in the Kö-Bogen II shopping center, at the heart of Düsseldorf. This building is known for its giant green facade, which consists of no less than 30,000 plants and makes it the greenest facade in Europe.

Expansion to Germany 

One year ago, Coolblue successfully took its own infrastructure across the German border. Since then, the online retailer has considerably expanded its own delivery network, installation services, and bike network. By opening its first store, Coolblue continues to build on its expansion to Germany.

6 store openings in 2021

On top of their first store in Germany, Coolblue will open another 5 stores this year. Last month, the Coolblue store in Almere was opened, and more stores will follow in the coming months, in, amongst others, Rotterdam Alexandrium, Kortrijk (Belgium), and Nijmegen. 

Pieter Zwart, Coolblue Founder: “In the coming period, we will be opening a Coolblue store almost every month. We of course do this for our customers. They often already have an idea of which product they want, but want to experience it first. If you are looking for a new TV, you first want to see it with your own eyes. If you are looking for a wireless speaker, you want to hear what it really sounds like. Soon, this will be possible in about 20 cities in the Netherlands, Belgium, and Germany.”

About Coolblue

Coolblue is the most customer-centric company in the Netherlands, Belgium, and Germany (with a Net Promoter Score of 68). The online retailer has its own infrastructure with its own customer service, own delivery service, own installation service, own repair service, and 16 physical stores. In 2020, Coolblue achieved a turnover of 2 billion euros.