Coolblue opens flagship store in Brussels

Online retailer opens 14th and biggest Coolblue store


Today, Coolblue opens its flagship store at the Louizalaan in Brussels. With a 2,600m² surface area, it is the biggest Coolblue store to date. Customers can experience over 1,000 products there and visit the store for personal advice, picking up online orders, and smartphone and tablet repairs.

Today, Coolblue opens its flagship store at the Louizalaan in Brussels. With a 2,600m² surface area, it is the e-commerce company’s biggest store and its 4th store in Belgium. It allows customers to experience more than 1,000 products.

Camille Depuydt, Manager Coolblue Belgium: “We know that our customers usually have an idea of what product they would like, but want to experience it first. If you are looking to buy a television, you first want to see it. If you are looking for a wireless speaker, you first want to hear what it really sounds like. Customers can also visit the store to pick up their online order, get personal advice, or have their smartphone or tablet repaired. We want to offer our Brussels customers this option in our biggest Coolblue store.”

In the store, customers can find 10 different “product worlds”: Laptops, Smart Home, Audio, Smartphones / Tablets & Wearables, Cameras, Televisions, Coffee Machines, Gaming, Washing & Drying, and Household & Kitchen. Additionally, product experts are ready to help customers at a safe distance with making the right product choice.


The new Coolblue store also serves as a base camp for CoolblueBikes, our own delivery service for small products by bike. Orders were already delivered by bike in and around the Coolblue store in Zaventem and in certain parts of Brussels. With the flagship store, this delivery area has been expanded considerably. This morning, well-stocked delivery bikes set off from the store to the customers in and around Brussels. Customers that use the app or website and for example order a laptop, smartphone, or headphones, will likely have a happy Coolbluer on a bike deliver their order the next day.

Facts & Figures

Address: Louizalaan 43

Surface area: 2,600m²

Over 1,000 products can be experienced

More than 50 Coolbluers

About Coolblue

Coolblue is the most customer-centric company in the Netherlands, Belgium, and Germany (with a Net Promoter Score of 68). The online retailer has its own infrastructure with its own customer service, own delivery service, own installation service, own repair service, and own physical stores. In 2020, Coolblue achieved a turnover of 2 billion euros.